PaceMat — Silicone Slow Feeder Lick Mat

He isn't hungry. He's in a hurry — and that's what makes him ill afterwards.

If the bowl disappears in twenty seconds and what follows is the choking, the loud burp, sometimes the food back on the floor — that isn't greed. It's speed. A dog that eats fast swallows air along with the kibble, and that air is what turns into wind, discomfort and, in deep-chested breeds, the bloat risk no owner ever wants to meet up close.

PaceMat doesn't take his food away. It takes the hurry away.

Instead of a deep bowl where the kibble vanishes all at once, PaceMat spreads the meal across a textured silicone surface. To reach every last bit he has to lick — and licking is slow. A twenty-second meal becomes a ten to fifteen minute one.

Why it works

🐾 He slows down because the surface makes him, not because you're watching — the raised texture holds food in place. He has to work to get to it.

🧊 Works with dry kibble, pâté, natural yoghurt, peanut butter — and it's freezer safe, which stretches the meal out further still.

💧 Suction cups across the whole base — sticks to the floor, the shower wall, the side of the washing machine. He pushes, the mat stays put.

🫧 One rinse and it's clean — smooth silicone, no corners for food to clog. Dishwasher safe too.

What actually changes

Mealtime stops being a twenty-second event and becomes ten minutes of mental occupation. He finishes calm instead of panting. And that gagging sound after dinner simply stops happening.

Available in five colours. Give him a meal at the right pace. 🐾

Limited stock available. Delivered across the UK.